Simple, Straightforward Search Engine Optimisation for Thailand

Search Engine Optimisation, or SEO, can be one of the most effective methods of increasing exposure for your company by achieving high rankings on the search engine results pages (SERPs). When people are searching for a particular product or service they generally do not look further than the first two, maybe three, pages of the search engine results. It is therefore imperative that a company hoping to attract new customers aim to be positioned as high as possible on the primary search engines that most people use. This is currently Google, Yahoo, and Windows Live Search. Here at Leapfrog, we specialise in "organic" SEO in which websites are modified and optimised so that they naturally rank well in the SERPs.

Organic search engine optimisation is both a science and an art. Most primary search engines base their search algorithms on at least 200 factors, most of which are closely guarded secrets. Of the factors we do know about, we know relatively little as to how important each of these factors are in the overall ranking process. Add to this the fact that the search engines frequently modify and update their search algorithms and you have an industry that is difficult to predict. Effective search engine optimisation therefore stems from industry-specific knowledge and experience of what works and what does not. One of Leapfrog's priorities is to remain up to date and able to keep pace with the search engines. This is done through close contact with the industry and ongoing research and practice.

Search Engine Optimisation Thailand: No Secrets

Some of the methods we currently use in our search engine optimisation process include:

keyword research and analysis;
competitor analysis;
copy writing and refinement;
content optimisation;
meta tagging;
link campaigns;
navigational structure;
website layout and structure;
directory listings;
XHTML code streamlining;
separation of content and design;
code to content ratios;
latent semantic analysis;
blog optimisation;
social media optimisation;

There is now a consensus within the search engine community that search results need to be more relevant and less susceptible to search engine spam that can result in irrelevant pages being listed at the top and more relevant pages appearing some way below. A big part of this "naturalisation" of the web involves the need for better content on web pages. Here at Leapfrog, we pride ourselves on the quality of our copy writing. By nature, search is based on language and search engines are now starting to rate the quality of content and its relevancy to the topic at hand. A process known as Latent Semantic Analysis. A thorough understanding of the international language, English, and its spelling and grammatical intricacies is crucial to effective search engine optimisation in 2008. In fact, we believe that the quality of content is probably the most important aspect of modern SEO. Our content writers are native English speakers with many years' experience in writing as well as SEO. Any content that we produce for a website is well-written, technically accurate, and interesting for the reader.

By focusing on the needs of SMEs, we are able to provide an affordable approach to internet marketing and search engine optimisation. That's not to say that you get a basic service. It's a service that gives you what you need to succeed but eliminates some of the bells and whistles that you don't need. The KISS principle ("Keep It Simple Stupid") is a principle applied to a number of industries around the world. At last, it has been applied to search engine optimisation and it's you that gets to benefit from the lower prices.