Ethical Email Marketing for Thai SMEs

Email marketing is a form of direct marketing in which your products or services are promoted with the use of email. It is most frequently used to develop relationships between companies and their existing clients. Email marketing is often used for distributing newsletters, announcing product updates, offering new promotions or requesting information from your customers in the form of a survey or questionnaire. Since email is the most popular activity on the internet, it is one of the most compatible forms of internet marketing available. Even the most uninitiated web surfer who rarely ventures near a search engine or directory will likely have a basic grasp of email. Most internet users will access their email on a daily basis while mobile phones and PDAs allow users to access the internet and their emails wherever they may be. The ease with which we can communicate by email makes email marketing a wide-reaching, affordable and easily implemented sales tool.

Email marketing is popular with companies in Thailand and internationally because:

Email is a very cheap method of communication with either your local Thailand audience or a global audience;
A mailing list is a convenient method of keeping in contact with existing customers around Thailand;
Emails can be tracked in order to gauge the success of an email campaign;
Messages sent are almost instantly received;
Companies are able to actively promote their product or service rather than waiting for customers to contact them;
"Opt-in" emails can be written specifically for their intended audience. Opt-in customers are those who have requested to receive these emails;
Email is a green, paperless communication system;

How Can I Make Use of Email Marketing in Thailand?

Running an email marketing campaign is no easy task. You can't just throw together an HTML email and send it to everyone in your address book. Do this and you run the risk of being blacklisted for spamming. And even if you don't get caught, it's highly likely that one or all of the following will happen. One, your email will not be compatible with many email programs and all your designing will have been wasted. Two, the recipient's email client will flag your email as spam and divert it to their junk mail folder. Three, those people who can't, or won't, read HTML email will see nothing but a mass of unreadable code.

We are able to ensure these things don't happen by using a reputable delivery system, designing your emails for maximum compatibility, writing your emails so that they do not resemble spam, and delivering your emails in "multipart-alternative MIME" format so that non-HTML users can still read them. In fact, we can manage your entire email campaign:

HTML email design (using techniques specifically for email);
email tracking and reporting;
bulk delivery (using multipart-alternative MIME format);
complete testing in different email programs and operating systems;
archiving;
mail merging of recipient names into email greetings and address lines to give a more personal appearence;
code compatibility (creating compatible HTML emails is in many ways more difficult than creating webpages);
anti-spam compliance (by utilising "opt-in" systems);
reduce the likliehood of your emails being flagged as spam;

Here at Leapfrog, we do everything in our power to ensure that our practices could not be seen as spam and we adhere strictly to the CAN-SPAM Act of 2003 which governs the sending of unsolicted commercial email. You can read our privacy policy for futher information and view our email marketing packages here.