Display Advertising and Web Banner Ads

Display ads, like their counterparts in the printed world, are important aspects of any internet marketing campaign. They are a way to further increase your company's exposure and develop your brand. You will have seen internet display ads on a number of different websites, usually in the form of "banner ads" at the sides or top of the web page. The most common dimension for a banner ad is 468 by 60 pixels although they can be any size depending on your host's web design and layout structure. In its simplest form, a host website (usually one with high traffic and visitor numbers) will receive a monthly payment for including your banner ad on their site. From an internet marketing perspective, a banner ad is designed to attract potential customers to click on your ad and be redirected to your own website. Once you have them on your website, your job is to try and convert them by encouraging them to make a purchase or request further information. Banner ads are all about looks. How do you encourage people to click on your ad when they might not have any need for what you are offering?

We do not believe that banner ads alone are as effective as other forms of internet marketing. However, when used in conjunction with these other methods as part of an overall internet marketing strategy, banner ads can be an affordable way to bring new visitors to your site. Especially when placed in strategic positions on the right websites relevant to your industry. It's likely that the website you pay to display your ad on is a very high traffic site such as a local or national newspaper. They probably receive far more traffic than your site and adding a banner ad to their homepage is an effective way to "piggyback" and tap into their traffic.

Benefits of banner ads:

easy to implement;
develops your brand image;
increases exposure for your company on high traffic websites;
affordable;

Banner Ads: One Part of Internet Marketing in Thailand

Although not as technical as some other forms of internet marketing, banner ads are no less tricky. You must persuade a website user who so far has shown no motivation to buy from you to click on your ad and visit your site...and you have a very small space in which to do it. The effectiveness of display ads comes down to the visual appeal of the ad and the words you use. They therefore require eye-catching design and well-chosen words. Just have a look on any local Thai newspaper website such as the Phuket Gazette, Bangkok Post, Krabi Post, Hua Hin Today, Koh Lanta Chronicle, or Pattaya Mail and see which ads catch your attention and which do not. Unfortunately, you will find that many do not. With such a small area to work with, it is recommended that you seek professional ad design. Fortunately, Leapfrog Internet Marketing offers banner ad design at our usual low prices, so why wouldn't you?

Leapfrog offers a complete display ad package which includes banner ad design, copy writing, and production. We will even carry out your own research and find which websites relevant to your industry receive the most traffic, which would be most beneficial for your ad to be displayed on, and then communicate directly with those website owners in handling the inclusion of your ad. The usual Leapfrog policies will apply...simple, to-the-point design that works hard while you don't have to.